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Quality Functional Deployment (QFD)
Quality function deployment or "QFD" is a flexible and comprehensive group decision making technique used in product or service development, brand marketing, and product management. QFD can strongly help an organization focus on the critical characteristics of a new or existing product or service from the separate viewpoints of the customer market segments, company, or technology-development needs. The results of the technique yield transparent and visible graphs and matrices that can be reused for future product/service developments.

QFD transforms customer needs (the voice of the customer [VOC]) into engineering characteristics of a product or service, prioritizing each product/service characteristic while simultaneously setting development targets for product or service development. The technique is also used to identify and document competitive marketing strategies and tactics. QFD is considered a key practice of Design for Six Sigma (DFSS) as seen at QFD/DFSS Roadmap. It is also implicated in the new ISO 9000:2000 standard which focuses on customer satisfaction.AAC offers a three day course with software applications and use of customer’s requirements.


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